On June 15, female founder and lifelong Tacoma resident Laura Anderson will launch her new website www.growmobileyoga.com and the coinciding GoFundMe campaign to crowd-fund her new mobile yoga company based in Tacoma.
Anderson was born and raised in Tacoma by a family of teachers. Her mother, father and both of her sisters all have spent their entire lives teaching in public education throughout the Pacific Northwest. Like many young women, she didn’t want to do what her parents did. She wanted to carve her own path, and for years she says she was “very sure that she didn’t want to be a teacher.” Throughout the years she “worked a bunch of different jobs, from retail to accounting, and wasn’t passionate about any of them.” Several years ago, she lost her job, “which had become her identity” and she found herself at a low point, unsure of what she should do.
While juggling several nannying gigs in an attempt to cover her bills, she found herself stuck choosing between the few jobs that were available to her. “None of them seemed very fulfilling,” she said. While discussing what her next move was with her partner Alex, he encouraged her to take a moment and actually consider what she really loved doing. He said, “Imagine that you have no financial responsibilities and all the time in the world. What would you choose to do with your life?” The answer was immediately obvious to her.
After years of practicing yoga, she knew wanted to find a way to teach yoga. Like every good story, the universe seemed to perfectly align for her. She found her way almost immediately into a local yoga teacher training less than two weeks later at Expand Yoga in Tacoma, and three months later she had her YTT 200HR certificate. As soon as the training ended, Anderson and her partner left on a long term traveling trip through Vietnam, where they rode a motorbike from Hanoi in the North all the way to Da Lat in the south. On that trip is where Anderson actually started teaching yoga. She was able to teach students from all over the world and after two and half months living and teaching abroad, she headed back to Tacoma, inspired and ready to get started on her new career.
Over the next several years of traveling and teaching yoga all over the world from Spain to Maui and even right here in Tacoma, Laura slowly began formulating the concept for her own yoga business. The idea was simple: Make yoga more accessible for people by bringing classes into the places where people are already going (workplaces, schools, gyms, care facilities, etc.). This would not only measurably improve the health and overall wellness of the people she worked with, but it would be a great way to create new jobs for other yoga teachers in the area. She landed on the name Grow Mobile Yoga, and began the early stages of planning her on-site yoga service.
Being a new woman entrepreneur, Laura reached out to all of the top female owned mobile yoga companies in the world and through listening to their experience and expertise, she came up with a practical plan and realistic budget to launch her own yoga company here in Tacoma. She discovered she needed to raise a minimum of $6,000 to cover the bare essentials (insurance, licensing, equipment, products, marketing, website, etc). While teaching yoga has been extremely fulfilling for Anderson, it has not been a financially lucrative endeavor. “If I was in this for the money, I never would have started,” she said. “My whole purpose is to help people create better, healthier lives for themselves and the people around them, and now I’m reaching out to my community and asking for your support to help me do the same.”
To support the company and help it “Grow,” go to gofundme.com/growmobileyoga or visit growmobileyoga.com. Laura says, “Whether it’s $1, $10, $100 or $1,000, every donation makes an enormous difference.” Another easy way to contribute is by sharing the GoFundMe link in a post on social media, a message to a friend or an email to a coworker. “By sharing and donating you will help me create a sustainable wellness company dedicated to making our little corner of the world a better, healthier place. Thank you for your support and helping me launch Grow Mobile Yoga!”