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Grit City Think&Drink | Goop: Commodifying Feminine Bodies
April 9 @ 6:30 pm - 8:00 pm
COVERED IN GOOP: COMPULSORY SELF-CARE AND COMMODIFIED FEMININE BODIES with Dr. Alexandra Nutter, UW Tacoma
“If you’re feeling run-down, stressed out, or otherwise not chill, Goop.com wants to help. Open your heart and cultivate a calm vibe with a $68 straw made of rose quartz. Be less “effing tired” with a $90 box of vitamins. Repel psychic vampires with a $27 aura spritz. Wellness is waiting, and standard ground shipping is free.”
Motivated by a desire to feel secure in – and in control of – our bodies, many women turn to products that promise youth, peace, productivity, and even sexual satisfaction. In this Think and Drink, Dr. Alexandra Nutter will explore how compulsory self-care and the obligatory pursuit of wellness became big business in an anxious and unpredictable political era. If you’ve ever wondered why putting seventeen potions on your face is a prerequisite to self-love and empowerment (but paid maternity leave is not), grab some rosé while we deconstruct the consumer narratives that have come to define healthy womanhood.
Alexandra Nutter has been a lecturer in Communication at UWT for six years. With a PhD in Mass Communications and Women’s Studies, she teaches a range of courses in critical media studies. Her current research explores commodification, politics, and identity in online spaces.